Because of NZ’s landscape and biodiversity, some ingredients used in NZ skincare are rare or unique globally — which appeals to people wanting “natural + effective” skin care.

NZ has a lot of unique native plants, clean environment — many skincare brands use native botanicals, honey, oils, plant extracts (like Mānuka honey, flax, seed oils, etc.).

Many NZ skincare brands aim to be natural, eco-friendly, cruelty-free, and gentle on skin — avoiding harsh chemicals or synthetic additives.